Shugborough Park and Estates Brief: To design the 2009 Shugborough Estate Main Tourist Guide and to incorporate new branding that will make all of the Shugborough marketing consistent throughout. Solution: Having recognised Shugborough's dilemma with regard to having no consistent branding we set out to develop a brand that reflected the heritage and prestige of the Shugborough estate. We also wanted to communicate that Shugborough was not only a day out for the family but also for mixed ages. back